The Most Comprehensive Digital Marketing Training in the Industry

Community Management Mastery

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skill set for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this course, you’ll discover proven strategies to create and grow a thriving online community that’ll positively impact your bottom line.

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Course Overview

In this class, you will cover how to manage an online community as well as:

Positioning Your Community
Growing Your Community
Community Content & Engagement
Optimizing Your Community’s Experience
Community Management Strategies

After completing the 60 question final exam, you will have a solid foundation in the following community management tactics:

Create community guidelines that you set an expectation for your community members to abide by.
How to moderate your community and ensure active participation and engagement from the community members.
Learn how to use proper conflict management within the community to properly police your community, yet not alienate any of your community members.
Learn how to grow your community both organically and through paid media.

Course Outline

MODULE 1: Start Here

Lesson 1: From the Instructor
Lesson 2: What to Expect
Lesson 3: The What & Why
Lesson 4: Business Benefits of Community
Lesson 5: Member Benefits of Community
Lesson 6: Community as an Element of Value
Lesson 7: Community vs. Audience
Lesson 8: Levinger’s Relationship Model
Lesson 9: The Relationship Model & Community Stages
Lesson 10: The Customer Value Journey
Lesson 11: Three Areas Your Community Can Serve
Lesson 12: Aware/Engate Communities
Lesson 13: Excite/Ascend Communities
Lesson 14 Advocate/Promote Communities
Lesson 15: Communities that Convert
Lesson 16: The Halo Effect

MODULE 2: Community Positioning

Lesson 1: Community Components
Lesson 2: Identifying Market Segments
Lesson 3: Identifying Common Bonds
Lesson 4: Community Impact: The Product Purchase
Lesson 5: The Coffee Table Problem
Lesson 6: Open Communities
Lesson 7: Closed Communities
Lesson 8: Open vs. Closed and the Customer Value Journey
Lesson 9: Community Mission Statements

MODULE 3: Growing Your Community

Lesson 1: What is Social Density?
Lesson 2: Growth Method: Seeding
Lesson 3: Growth Method: Cold Open
Lesson 4: Growth Method: Paid Traffic
Lesson 5: Creating Sub-Topics
Lesson 6: Intrinsic vs. Extrinsic Rewards
Lesson 7: Creating Community Guidelines
Lesson 8: Welcoming New Members

MODULE 4: Community-Building Content

Lesson 1: Content That Builds Relationships
Lesson 2: The Importance of Discussions
Lesson 3: Community Topic Maps
Lesson 4: Discussion Questions
Lesson 5: Fluff Posts

MODULE 5: Creating a Tribe

Lesson 1: Sense of Community
Lesson 2: Membership
Lesson 3: Influence
Lesson 4: Integration
Lesson 5: Emotional Connection
Lesson 6: Create Rituals
Lesson: Case Study: Love Our Lurkers Week

MODULE 6: Moderation

Lesson 1: What does “Moderating” Mean?
Lesson 2: Reactive Moderation & Conflict Management
Lesson 3: Proactive Moderation
Lesson 4: Feedback Loops
Lesson 5: 3-Step Social Customer Care Plan
Lesson 6: Common Types of Community Members

MODULE 7: Community Metrics & Tools

Lesson 1: What to Measure
Lesson 2: Measuring Growth
Lesson 3: Measuring Activity
Lesson 4: Measuring Experience
Lesson 5: Community Platform Considerations
Lesson 6: Facebook Groups as a Community Platform
Lesson 7: Other Types of Community Platforms

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Course Details

What's Included

WHEN YOU’RE DONE YOU’LL...

If you’re a business owner, this certification is a great way to learn community-building methods and strategies on your own. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Community Management Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree. You’ll learn specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

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