Content Marketing Mastery
If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.
Course Overview
If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.
In this class, you will cover how to create a content marketing strategy as well as:
- Core Concepts of Content Marketing
- Content That Drives Awareness
- Content That Generates Leads
- Content That Sells
- Content That Increases Retention & Loyalty
After completing the 50 question final exam, you will have a solid foundation in the following content marketing tactics:
- Create content that drives Awareness and Engagement through podcasts, videos, and blog posts.
- How often you should be posting your content.
- Create a Lead Magnet and the 7 different types of Lead Magnets you can create.
- The gray area between copywriting and content marketing and the difference between the two.
- Create content that increases customer retention and loyalty through welcome
Course Outline
Learn the what and the why of Content Marketing and how it connects to the Customer Value Journey.
Lesson 1: From the Author
Lesson 2: Here’s What to Expect
Lesson 3: Content Marketing: The What and Why
Lesson 4: The Content Marketing Formula
Lesson 5: Create a Customer Avatar
Lesson 6: Content Marketing and the Customer Value Journey
Lesson 7: The Most Dangerous Myth in Content Marketing
Lesson 8: The “Content Baton”
Learn how content marketing relates to the Aware and Engage phases of the CVJ.
Lesson 1: Content that Creates Awareness and Engagement
Lesson 2: Goals at the Awareness and Engagement Stages
Lesson 3: 5 Staple Content “Wrappers”
Lesson 4: Content-Type: Blog Article
Lesson 5: The 10-Point Blog Post Audit
Lesson 6: Content-Type: Podcast
Lesson 7: Content-Type: Video
Lesson 8: Content-Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Often Should I Post?
Lesson 11: How Should I Get Traffic to My Post?
Lesson 12: Engineering Engagement
Learn how to generate content at the subscribe stage of the CVJ that generates more leads and subscribers.
Lesson 1: Content that Generates Leads
Lesson 2: Goals at the Subscribe Stage
Lesson 3: Content-Type: Lead Magnet
Lesson 4: 7 Types of Lead Magnets
Lesson 5: The Squeeze Page
Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
Lesson 7: The 10-Point Lead Magnet Audit
Lesson 8: Content-Type: Event
Lesson 9: In-Person Events at the Subscription Stage
Lesson 10: Online Events at the Subscription Stage
Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer
Learn how to create content at the Convert and Ascend Stages of the CVJ so prospects are making a more informed buying decision.
Lesson 1: Content that Sells More (and More Often)
Lesson 2: Goals at the Convert Stage
Lesson 3: Goals at the Ascend Stage
Lesson 4: Anticipating and Satisfying Intent
Lesson 5: Content-Type: Customer Story
Lesson 6: Content-Type: Product Demo
Lesson 7: Content-Type: Product Comparison
Lesson 8: Content-Type: Event
Lesson 9: The Gray Area Between Copywriting and Content Marketing
Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
Develop content at the final stages of the CVJ (Advocate and Promote) to increase retention and loyalty and frequent buyers.
Lesson 1: Content That Increases Customer Retention & Loyalty
Lesson 2: Leveraging Awareness Content
Lesson 3: Content-Type: Welcome Email
Lesson 4: Content-Type: About Page
Lesson 5: Content-Type: Packaging and Package Inserts
Lesson 6: Content-Type: Support Documentation
Lesson 7: Content-Type: Events
Lesson 8: Digging a Competitive Moat with Content Marketing
Course Details
- Tuition: $495
- Level: Intermediate/Advanced
- Setting: Online/Virtual
- Course Length: 8 Hours
- Expected Completion Time: 3 - 7 Days
What's Included
- 5 Core Modules
- 53 Video Lessons
- The Full-Color, 65 Page Workbook
- 1 FINAL Exam
WHEN YOU’RE DONE YOU’LL...
Receive a solid, foundational understanding of today’s content marketing tactics:
- Understand the fundamentals of effective content marketing to build a solid foundation that is used throughout the Value Journey.
- Drive awareness using blogs, podcasts, video, and other content mediums to engineer engagement.
- Generate leads by developing Lead Magnets, squeeze pages, and other assets that help you convert first-time buyers from scratch.
- Leverage customer stories, product demos, product comparisons, and social events within your content marketing strategies to convert customers and upsell your core offer.
- Increase retention and customer loyalty by leveraging content marketing strategies such as: welcome emails, about pages, support documents, and live events.
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