The Most Comprehensive Digital Marketing Training in the Industry

Conversion Funnel Mastery

Conversion funnel optimization is the framework that all modern marketing strategy sits. In this Mastery course, you’ll learn to create a proven, repeatable system that maximizes immediate customer value while simultaneously reducing acquisition costs.

* You will be redirected to our secure payment provider

Course Overview

Conversion funnel optimization is the framework that all modern marketing strategy sits. In this Mastery course, you’ll learn to create a proven, repeatable system that maximizes immediate customer value while simultaneously reducing acquisition costs.

You’ll learn:

The Formula for Growth
Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.

5 Phases of Customer Value Optimization
Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.

“Statement of Value”
Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don’t even know they want it).

Lead Magnet Optimization
Generate more leads using the 5 “specific” tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.

Course Outline

Lesson 1: Here’s What To Expect
Lesson 3: What is CVO?
Lesson 4: The Formula For Growth

Lesson 1: The Goal of Marketing
Lesson 2: Before & After Grid – Infant Tub
Lesson 3: Before & After Grid – Landscaper
Lesson 4: Crafting a Statement of Value
Lesson 5: SOV vs. USP
Lesson 6: Why Value Isn’t Enough
Lesson 7: Two Types of Doubts

Lesson 1: What is a Lead Magnet?
Lesson 2: Importance of Specificity
Lesson 3: Make A Specific Promise
Lesson 4: Give A Specific Example
Lesson 5: Offer A Specific Shortcut
Lesson 6: Answer A Specific Question
Lesson 7: Deliver A Specific Discount
Lesson 8: Finding The Hook
Lesson 9: The Landing Page Checklist
Lesson 10: The Formula Revisited

Lesson 1: What is a Tripwire?
Lesson 2: Two Types Of Commitment
Lesson 3: Types of Tripwires
Lesson 4: Splinter Offers
Lesson 5: Little Victories
Lesson 6: Brainstorming Little Victories – 1
Lesson 7: Brainstorming Little Victories – 2
Lesson 8: The Tripwire Checklist
Lesson 9: Discovering Your Tripwire
Lesson 10: The Formula Revisited

Lesson 1: What is a Profit Maximizer
Lesson 2: Immediate Upsells
Lesson 3: Cross-Sells
Lesson 4: Slack Adjusters
Lesson 5: Bundles and Kits
Lesson 6: Recurring Billing
Lesson 7: Line Extensions
Lesson 8: Speed and Automation
Lesson 9: The Formula Revisited

Lesson 1: What is a Return Path
Lesson 2: Constant Communication Explained
Lesson 3: Exit Offers Explained
Lesson 4: Example Exit Offers
Lesson 5: Retargeting Explained
Lesson 6: Segmentation By Visitor Activity
Lesson 7: Full Funnel Retargeting
Lesson 8: Automated Email Followup Explained
Lesson 9: Part 1: Indoctrination
Lesson 10: Example: Indoctrination Campaign
Lesson 11: Part 2: Engagement
Lesson 12: Example: Engagement Campaign
Lesson 13: Part 3: Ascension
Lesson 14: Example: Ascension Campaign
Lesson 15: Part 4: Segmentation
Lesson 16: Example: Segmentation Campaign
Lesson 17: Part 5: Reengagement
Lesson 18: Final Formula and Wrap Up

* You will be redirected to our secure payment provider
Conversion Funnel Mastery

Course Details

What's Included

Conversion Funnel Mastery

WHEN YOU’RE DONE YOU’LL...

If you’re a business owner-

This certification is a great way to learn demand-based traffic yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency-

this certification is a tangible way to show that you are a Customer Value Optimization Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student-

This certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional-

This certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

* You will be redirected to our secure payment provider

What Our Client's Say

Retain and Grow Your Current Staff and Make Your Company an Employer of Choice

Your employees want more than a paycheck. Today’s employees crave meaning, flexibility, mentorship, coaching, and growth opportunities! Offering them on-going training and certifications will allow them to grow, thrive, and give you a return on your investment.

The more independent and empowered your employees, the more productive and invested they are in their job and your company! 

Become an employer of choice and earn a reputation of providing cutting edge training and education to make your team the marketing sales leaders in your community.

Play Video

Your advertising and marketing sales team deserves an introduction to our industry that sets them up for success! Choose Navaquest Really Smart Marketing and give them an On-Boarding experience that is superior to all other “new jobs” they’ve encountered.

We believe new hires deserve an On-Boarding experience that ensures their 1st hour, 1st day, 1st week of working with you and your team will give them the understanding they need, and the ability for you to manage their expectations, in the exciting world of advertising and marketing sales and marketing strategy!

You also want to give them access to a 4-Week advertising and marketing sales Playbook, which will give them the tools they need to hit the ground running, generating new business for you, and achieving results for your clients and prospects!

Navaquest has additional training and digital certifications so your team can have a better understanding of the digital marketing space, stay cutting edge and on top of, the new tools and tactics available to our advertising and marketing clients. Get your unfair share of addressable advertising dollars in your market with a sales and marketing force that understands full-funnel marketing and how to achieve ROI for their clients!

"*" indicates required fields

Location*
This field is for validation purposes and should be left unchanged.