Digital Marketing Mastery
The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. It will help you become a “T-shaped” marketer. This 16-hour training is designed to give you the “top of the T” in digital marketing, moving you a step closer to becoming a full-stack marketer.
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Course Overview
The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. It will help you become a “T-shaped” marketer. This 16-hour training is designed to give you the “top of the T” in digital marketing, moving you a step closer to becoming a full-stack marketer.
In this class, you will cover the foundation of DigitalMarketer’s curriculum:
- The Customer Avatar Canvas
- Core Message Canvas
- The Customer Value Journey
After you’ve completed our foundational topics, you’ll get a top-level overview of the major channels of digital marketing, including:
- Content marketing
- Social media marketing
- Digital advertising
- Search marketing
- Email marketing
- Community management
- Data and optimization
Once this certificate is complete, we encourage you to take one of our track programs to solidify the “vertical part of your T” to become a full stacked digital marketer.
Course Outline
Learn the role of digital marketing and how to leverage it in today’s business world.
Module Lessons-
- The Goal
- Traditional v. Digital
- Role of Digital Marketing
- Critical Disciplines
- 3 Tools for Modern Marketers
- B2B v B2C
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
Module Lessons-
- Knowing Your Customer
- Customer Avatar Canvas
- Customer Before & After
- Building Your Before & After
- Before & After in Action
- Core Message Canvas
Discover how to seamlessly move a person from a lead to paying customer to raving fan.
Module Lessons-
- Mapping The Customer Value Journey
- Awareness
- Engagement
- Subscribe
- Convert
- Excite
- Ascend
- Advocate
- Promote
- Optimizing Your Value Journey
- Call To Action
Gain a basic, clear understanding of how to leverage content marketing strategies to grow your business.
Module Lessons-
- Content Marketing: Introduction
- What is Content Marketing?
- You Are Here
- Voice
- Content Strategy
- Content Options
- Monetize Content
- Content Marketing KPIs
- Content Tools
- Call To Action
- Copywriting: Introduction
- Content Writing v. Copywriting
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.
Module Lessons-
- Social Media: Introduction
- You Are Here
- Social Channels
- Targeting Your Audience
- Creating Content
- Social Media KPIs
- Goals of Social Media
- Brand Management
- Call To Action
Module Lessons-
- Digital Advertising: Introduction
- You Are Here
- Paid Traffic: Overview
- Why Use Paid Traffic?
- Landscape Overview
- Planning
- Creative: The 3 Core Elements
- Budgeting
- The 3 Pillars of Paid Media
- Optimizing Your Paid Media
- Reporting
- Paid Advertising Wrap-Up
- Call To Action
- Data & Optimization/Landing Pages: Introduction
- Landing Pages
- Landing Page Copywriting
- Design Elements: Introduction
- Design Goals
- Ad Creatives
- Design Resources
- Call To Action
Gain a basic, clear understanding of how to leverage SEO strategies to generate rankings and free, organic traffic to your site.
Module Lessons-
- Search Marketing: Introduction
- You Are Here
- What is SEO?
- Technical SEO
- On-Page SEO
- Off-Page SEO
- SEO KPIs
- Call To Action
Gain a basic, clear understanding of how to create email campaigns that get opened and get the click.
Module Lessons-
- Email Marketing: Introduction
- You Are Here
- Tools & Tactics
- List Hygiene
- Actionable Metrics & KPIs
- High-Value Segmentation
- Broadcast v. Follow-up
- Call to Action
- Email Copy
- Elements of Email Copy
- Call to Action: Using Social Media to Practice Copywriting
Gain a basic, clear understanding of how to build a thriving online community that positively impacts your bottom line.
Module Lessons-
- Community Management: Introduction
- You Are Here
- Why Communities?
- Creating Your Community
- Launching Your Community
- Sense of Community
- Community Metrics
- Call To Action
Gain a basic, clear understanding of how to use data and optimization tactics to find what marketing techniques work best for your business and customers.
Module Lessons-
- You Are Here
- Data Purpose
- Lagging vs. Leading Metrics
- Top of the Funnel Metrics
- Middle of the Funnel Metrics
- Bottom of the Funnel Metrics
- Optimizing Using Data
- Identification
- User Research
- Hypothesis Construction
- Prioritization
- Running & Reporting a Test
- Call To Action

Course Details
- Tuition: $995
- Level: Intermediate/Advanced
- Setting: Online/Virtual
- Course Length: 16 Hours
- Expected Completion Time: 3 - 7 Days
What's Included
- 10 Core Modules
- 105 Video Lesson
- The Customer Value Journey Handout
- The Customer Avatar Worksheet
- Core Message Canvas Worksheet
- The Full-Color, 149-Page Workbook
- 16-Page Final Exam Study Guide
- Digital Marketing Mastery Pacing Calendar
- 1 FINAL Exam

WHEN YOU’RE DONE YOU’LL...
- Become versed in all forms and strategies of digital marketing and gain insight into how digital marketing fits under the marketing umbrella
- Get tried-and-true frameworks to effectively reach your audience and turn prospects into loyal customers
- Gain a solid foundation of the 8 core concepts of digital marketing (content marketing, social media, digital advertising, SEO, email marketing, community management, data and optimization, and copywriting)