Learn the role of digital marketing and how to leverage it in today’s business world.

Module Lessons-

1. The Goal
2. Traditional v. Digital
3. Role of Digital Marketing
4. Critical Disciplines
5. 3 Tools for Modern Marketers
6. B2B v B2C

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

Module Lessons-

1. Knowing Your Customer
2. Customer Avatar Canvas
3. Customer Before & After
4. Building Your Before & After
5. Before & After in Action
6. Core Message Canvas

Discover how to seamlessly move a person from a lead to paying customer to raving fan.

Module Lessons-

1. Mapping The Customer Value Journey
2. Awareness
3. Engagement
4. Subscribe
5. Convert
6. Excite
7. Ascend
8. Advocate
9. Promote
10. Optimizing Your Value Journey
11. Call To Action

Gain a basic, clear understanding of how to leverage content marketing strategies to grow your business.

Module Lessons-

1. Content Marketing: Introduction
2. What is Content Marketing?
3. You Are Here
4. Voice
5. Content Strategy
6. Content Options
7. Monetize Content
8. Content Marketing KPIs
9. Content Tools
10. Call To Action
11. Copywriting: Introduction
12. Content Writing v. Copywriting

Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

Module Lessons-

1. Social Media: Introduction
2. You Are Here
3. Social Channels
4. Targeting Your Audience
5. Creating Content
6. Social Media KPIs
7. Goals of Social Media
8. Brand Management
9. Call To Action

Gain a basic, clear understanding of how to leverage SEO strategies to generate rankings and free, organic traffic to your site.

Module Lessons-

1. Search Marketing: Introduction
2. You Are Here
3. What is SEO?
4. Technical SEO
5. On-Page SEO
6. Off-Page SEO
7. SEO KPIs
8. Call To Action

Gain a basic, clear understanding of how to create email campaigns that get opened and get the click.

Module Lessons-

1. Email Marketing: Introduction
2. You Are Here
3. Tools & Tactics
4. List Hygiene
5. Actionable Metrics & KPIs
6. High-Value Segmentation
7. Broadcast v. Follow-up
8. Call to Action
9. Email Copy
10. Elements of Email Copy
11. Call to Action: Using Social Media to Practice Copywriting

Gain a basic, clear understanding of how to build a thriving online community that positively impacts your bottom line.

Module Lessons-

1. Community Management: Introduction
2. You Are Here
3. Why Communities?
4. Creating Your Community
5. Launching Your Community
6. Sense of Community
7. Community Metrics
8. Call To Action

Gain a basic, clear understanding of how to use data and optimization tactics to find what marketing techniques work best for your business and customers.

Module Lessons-

1. You Are Here
2. Data Purpose
3. Lagging vs. Leading Metrics
4. Top of the Funnel Metrics
5. Middle of the Funnel Metrics
6. Bottom of the Funnel Metrics
7. Optimizing Using Data
8. Identification
9. User Research
10. Hypothesis Construction
11. Prioritization
12. Running & Reporting a Test
13. Call To Action