The Most Comprehensive Digital Marketing Training in the Industry

Email Marketing Mastery

Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this Mastery course, you’ll learn the three types of email campaigns and HOW and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

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Course Overview

Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this Mastery course, you’ll learn the three types of email campaigns and HOW and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

Receive a solid, foundational understanding of today’s email marketing tactics:

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)

Course Outline

Lesson 1: Meet Your Instructor

Lesson 2: The Role of Email Marketing

Lesson 3: THREE Different “Types” of Emails

Lesson 4: The TWO Send Types

Lesson 5: Email Marketing & List Building

Lesson 1: The Role of Your Marketing Calendar

Lesson 2: Gathering Promotional Assets

Lesson 3: Creating Your 30 Day Calendar

Lesson 4: Creating Your 90 Day Calendar

Lesson 1: Email Campaigns Explained
Lesson 2: Storyboarding Your Indoctrination Campaign
Lesson 3: CASE STUDY: DigitalMarketer
Lesson 4: Storyboarding Your Engagement Campaign
Lesson 5: Storyboarding Your Ascension Campaign
Lesson 6: Storyboarding Your Consumption Campaign
Lesson 7: Crafting a Upsell Campaign
Lesson 8: Storyboarding Your Segmentation Campaign
Lesson 9: CASE STUDY: Best Buy
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Lesson 1: Harvesting Proven Sales Copy
Lesson 2: The FOUR Reasons People Buy
Lesson 3: Points of Belief
Lesson 4: Crafting Your Subject Lines
Lesson 5: Crafting Your Body Copy
Lesson 6: Queuing the Click

Lesson 1: Getting More Opens
Lesson 2: Getting More Clicks

Lesson 1: Benchmarking Your Results
Lesson 2: What to Track & When To Track it!
Lesson 3: DEMO: Email Stats Tracking Sheet

Lesson 1: 3 Ways to Prove You’re NOT a Spammer
Lesson 2: Your Mailer Reputation
Lesson 3: Your Sender Infrastructure
Lesson 4: Your Subscriber Engagement
Lesson 5: Monitoring & Tracking Deliverability

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Email Marketing Mastery

Course Details

What's Included

Email Marketing Mastery

WHEN YOU’RE DONE YOU’LL...

If you’re a business owner, this certification is a great way to learn email marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are an Email Marketing Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

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We believe new hires deserve an On-Boarding experience that ensures their 1st hour, 1st day, 1st week of working with you and your team will give them the understanding they need, and the ability for you to manage their expectations, in the exciting world of advertising and marketing sales and marketing strategy!

You also want to give them access to a 4-Week advertising and marketing sales Playbook, which will give them the tools they need to hit the ground running, generating new business for you, and achieving results for your clients and prospects!

Navaquest has additional training and digital certifications so your team can have a better understanding of the digital marketing space, stay cutting edge and on top of, the new tools and tactics available to our advertising and marketing clients. Get your unfair share of addressable advertising dollars in your market with a sales and marketing force that understands full-funnel marketing and how to achieve ROI for their clients!

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