Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this Mastery course, you’ll learn the three types of email campaigns and HOW and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

Receive a solid, foundational understanding of today’s email marketing tactics:

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)