The Most Comprehensive Digital Marketing Training in the Industry

Optimization & Testing Mastery

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

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Course Overview

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

Optimization and Testing is essential aspect of any modern digital marketing strategy. In this Mastery course, you’ll learn a proven and repeatable process to identify exactly where to focus optimization efforts to truly “move the needle” in your business.

You’ll learn:

  • The critical pages that need immediate optimization (and these probably aren’t your worst performing pages).
  • The 3 crucial factors for prioritizing your optimization campaigns.
  • Know how to create a report to show your findings so that the test gets implemented appropriately (we’re giving you the exact same report template we use every day).

Course Outline

1: Your Instructor
2: Here’s What To Expect
3: What Is CRO?
4: Term List And Lingo

1: The Role Of Optimization
2: KPI Selection
3: Aggregating Data
4: Usability Hub Screen Flow
5: Heatmaps & Recordings
6: Form Analysis

1: Page Identification
2: Page Prioritization

1: Case Study Warning
2: Copy Tests
3: Image Tests
4: Navigation Tests
5: Search Box Tests
6: Videos
7: Overlays

1: The Importance Of A Hypothesis
2: How To Create A Hypothesis
3: Hypothesis Example

1: Test
2: Split Test Basics
3: Can I Actually Test?
4: Should I Actually Test?
5: Principle Of Persuasion
6: Campaign Scheduling
7: Optimization Calendar
8: Test Analysis
9: Powerpoint Example Walkthroughs
10: Getting A Test Set In VWO

1: Offer Audit
2: On-Site Retargeting
3: Personalization
4: How To Segment
5: LPO
6: How To Test With Low Traffic

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Optimization & Testing Mastery

Course Details

What's Included

Optimization & Testing Mastery

WHEN YOU’RE DONE YOU’LL...

8-STEP OPTIMIZATION CYCLE
Learn each step of the process for optimizing the conversion rate for your website or even a specific page. Once you understand how to intentionally increase the number of conversions, you will be able to truly “move the needle” in your business.

WHEN TO SPLIT TEST
Discover when a split test is necessary or not using simple math. Once you decipher if you have enough conversions per variant, per day, you will be able to reach a reliable conclusion and avoid wasted time or resources.

3 (MORE) OPTIMIZATION TACTICS
Besides split-testing, there are three other, often simpler and more lucrative, conversion rate optimization tactics. Learn how to set up user surveys, session recordings and heatmaps to track traffic on your website and certain pages.

IDENTIFY CRITICAL PAGES
Identify which pages on your website should be immediately optimized for increased conversion rates. You’ll be shocked to see that these pages aren’t what you initially expect, but we’ll show you how and why these specific pages are most effective.

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