The Most Comprehensive Digital Marketing Training in the Industry

Paid Traffic Mastery

Customers are the life-blood of any business. It sounds cliché, but it’s true. But how do you put that message in front of an unknowing audience and convert strangers into friends without breaking the bank? In this course, you’ll learn how to leverage paid traffic channels—such as Google, YouTube, LinkedIn, and Facebook—to not only grow your customer base… but to grow your customer base at a PROFIT.

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Course Overview

Customers are the life-blood of any business. It sounds cliché, but it’s true. But how do you put that message in front of an unknowing audience and convert strangers into friends without breaking the bank? In this course, you’ll learn how to leverage paid traffic channels—such as Google, YouTube, LinkedIn, and Facebook—to not only grow your customer base… but to grow your customer base at a PROFIT.

In this class, you will cover how to create a content marketing strategy as well as:

  • Core Concepts of Paid Traffic
  • Creating Your Ad Campaign Assets
  • A Deep Dive on Facebook Ads
  • Troubleshooting, Optimizing, and Scaling Your Ads
  • An Overview of Google Ads
  • An Overview of YouTube Ads
  • An Overview of LinkedIn for B2B Ads

After completing the 50 question final exam, you will have a solid foundation in the following paid traffic tactics:

  • How to align your paid traffic with your content marketing strategy including how to produce content for cold, warm, and hot traffic.
  • Develop a Customer Avatar that helps you laser target your exact avatar to help you optimize your ad spending.
  • Get a comprehensive breakdown of Facebook Ads to make sure your campaigns are working for you.
  • Discover how to best track, troubleshoot, optimize, and scale your paid ads.
  • Get an overview of Google Ads, LinkedIn Ads, and YouTube Ads to help raise awareness across different mediums.

Course Outline

An introduction lesson to why paid traffic is critical to your digital marketing strategy.

Lesson 1: Getting Started

Lesson 2: Paid Traffic: The What & Why

Lesson 3: The Customer Journey Explained

ACTIVITY: Map The Value Journey

Learn the 3 step traffic systems that automate relationship building and turn cold prospects into a brand evangelist.

Lesson 1: Core Concepts of Paid Traffic

Lesson 2: The Traffic Store

Lesson 3: Traffic Temperature

Lesson 4: Content & Paid Traffic

Lesson 5: Cold Traffic Content

Lesson 6: Warm Traffic Content

Lesson 7: Hot Traffic Content

Lesson 8: What’s Next?

Discover the fundamentals of the ad creation process despite the ad platform.

Lesson 1: It’s All About The Benefits

Lesson 2: The Future Benefit

Lesson 3: Lead Magnet Checklist

Lesson 4: Deeper Benefits

Lesson 5: Your Unique Selling Proposition

Learn how to run ad campaigns via Facebook including how to set up your campaigns and track them on Facebook.

Lesson 1: Getting Started With Facebook

Lesson 2: Facebook Compliance

Lesson 3: Understanding Campaign Structure

Lesson 4: Placements, Bidding, & Budget

Lesson 5: Instagram

Lesson 6: Tracking & Campaign Launch

Lesson 7: Retargeting & The Facebook Pixel

Dive into the key metrics you need to look at to evaluate your campaign.

Lesson 1: Troubleshooting, Optimizing, & Scaling

Lesson 2: Analyzing Data

Lesson 3: Troubleshooting Campaigns

Lesson 4: Optimizing

Lesson 5: Scaling

Learn the fundamentals of the Google Ad platform including how to define your campaign goals, track and optimize your ads, and track conversions.

Lesson 1: The Big Picture

Lesson 2: Learn The Lingo

Lesson 3: Knowing Your Business and Marketing Goals

Lesson 4: Finding and Understanding Keywords

Lesson 5: Writing Great Ads

Lesson 6: Understanding Ad Groups

Lesson 7: Building Campaigns

Lesson 8: Conversion Tracking

Lesson 9: Introduction to Ongoing Optimization

Lesson 10: Getting Advanced

Learn the fundamentals of the YouTube Ad platform including how to define your campaign goals, track and optimize your ads, and track conversions.

Lesson 1: Introduction

Lesson 2: Your Customers Moment

Lesson 3: The Perfect Video Ad

Lesson 4: Reaching Your Customer

Lesson 5: Campaign Build Walkthrough

Lesson 6: Thank You

Learn to leverage LinkedIn to reach your B2B audience, develop world-class creative and copy, and use retargeting to accomplish your goals.

Lesson 1: Deeper Dive LinkedIn Platform

Lesson 2: LinkedIn Objectives

Lesson 3: Finding Your Market On LinkedIn

Lesson 4: Ad Copy & Ad Creative

Lesson 5: Creating An Ad

Lesson 6: Retargeting On LinkedIn

Lesson 7: LinkedIn Insights Tag

Lesson 8: Reporting & Analytics

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Paid Traffic Mastery

Course Details

What's Included

Paid Traffic Mastery

WHEN YOU’RE DONE YOU’LL...

Receive a solid, foundational understanding of today’s paid media tactics:

  • Create a content media strategy that you can implement in your overall digital marketing strategy.
  • Identify important KPIs and how to test, troubleshoot, optimize, and scale your paid traffic campaigns.
  • Build Ads across multiple platforms such as: Facebook, LinkedIn, YouTube, and Google.
  • Develop a true campaign strategy that focuses on giving maximum value to your customer and move them along the Customer Value Journey.
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