The Most Comprehensive Digital Marketing Training in the Industry

Search Marketing Mastery

With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this Mastery course.

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Course Overview

With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this Mastery course.

You’ll learn how to leverage search channels such as Google, Amazon, and even local channels such as Yelp to ensure that your brand gets found and that when it’s found the message your prospects see is a positive one.

You’ll Learn:

  • The 7-point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (keyword research, content building, and link building are useless until you remove these problems).
  • The 14-point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues, and dynamic URL parameters.)
  • Eight natural ways to build authoritative backlinks to your website, so you can get your site ranked for the keywords that matter without feeling “icky” about it.
  • How to leverage search on every platform that matters, from YouTube and Pinterest to Google and Bing. (« There are big gains to be made by understanding how search works on platforms outside of Google.)

Course Outline

Lesson 1: Introduction

Lesson 2: The CVJ

Lesson 3: Search Marketing and the CVJ

Lesson 4: What is SEO?

Lesson 1: Core Concepts of On-page SEO

Lesson 2: Ranking Factors

Lesson 3: Keyword Research

Lesson 4: Internal Linking

Lesson 5: Competitor Research

Lesson 6: Content Strategy

Lesson 7: KPI’s of On-page SEO

Lesson 8: Call to Action

Lesson 1: Introduction

Lesson 2: Core Concepts of Technical SEO

Lesson 3: HTTP Status Code

Lesson 4: Robots.txt

Lesson 5: Metadata

Lesson 6: Mobile First Index

Lesson 7: Site Structure and Internal Linking

Lesson 8: Google Search Console (GSC)

Lesson 9: KPIs of Technical SEO

Lesson 10: Call to Action

Lesson 1: Core Concepts of Off-page SEO

Lesson 2: Establish Authority

Lesson 3: Link Analysis

Lesson 4: Link Disavowing

Lesson 5: Link Building

Lesson 6: Broken Backlink Building

Lesson 7: KPIs of Off-page SEO

Lesson 8: Call to Action

Lesson 1: Core Concepts of Local SEO

Lesson 2: Google My Business (GMB)

Lesson 3: Google Maps

Lesson 4: Citations

Lesson 5: Local Link Building

Lesson 6: KPIs of Local SEO

Lesson 7: Call to Action

Lesson 1: Core Concepts of Google’s Algorithm

Lesson 2: Major Google Algorithms

Lesson 3: Preventing Future Algorithm Hits

Lesson 4: Algorithm Comeback

Lesson 5: The Wrap Up

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Search Marketing Mastery

Course Details

What's Included

Search Marketing Mastery

WHEN YOU’RE DONE YOU’LL...

With our Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…

  • Core Concepts of Search Marketing—why understanding your prospects’ search intent informs the content within your customer value journey
  • On Page SEO—how to update your content for optimal user experience and higher SERP ranking
  • Technical SEO—making sure the backend of your website is readable and easy for search bots to crawl
  • Off Page SEO—the actions you take outside of your own site to improve rankings, gain trust, and build brand and site authority
  • Local SEO—optimizing your site to rank for relevant local keywords to better promote and sell to your community
  • Google’s Algorithm—what to do if you get hit with a major unexpected Google update, and how to prepare and optimize accordingly
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