Search Marketing Mastery
With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this Mastery course.
Course Overview
With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this Mastery course.
You’ll learn how to leverage search channels such as Google, Amazon, and even local channels such as Yelp to ensure that your brand gets found and that when it’s found the message your prospects see is a positive one.
You’ll Learn:
- The 7-point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (keyword research, content building, and link building are useless until you remove these problems).
- The 14-point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues, and dynamic URL parameters.)
- Eight natural ways to build authoritative backlinks to your website, so you can get your site ranked for the keywords that matter without feeling “icky” about it.
- How to leverage search on every platform that matters, from YouTube and Pinterest to Google and Bing. (« There are big gains to be made by understanding how search works on platforms outside of Google.)
Course Outline
Lesson 1: Introduction
Lesson 2: The CVJ
Lesson 3: Search Marketing and the CVJ
Lesson 4: What is SEO?
Lesson 1: Core Concepts of On-page SEO
Lesson 2: Ranking Factors
Lesson 3: Keyword Research
Lesson 4: Internal Linking
Lesson 5: Competitor Research
Lesson 6: Content Strategy
Lesson 7: KPI’s of On-page SEO
Lesson 8: Call to Action
Lesson 1: Introduction
Lesson 2: Core Concepts of Technical SEO
Lesson 3: HTTP Status Code
Lesson 4: Robots.txt
Lesson 5: Metadata
Lesson 6: Mobile First Index
Lesson 7: Site Structure and Internal Linking
Lesson 8: Google Search Console (GSC)
Lesson 9: KPIs of Technical SEO
Lesson 10: Call to Action
Lesson 1: Core Concepts of Off-page SEO
Lesson 2: Establish Authority
Lesson 3: Link Analysis
Lesson 4: Link Disavowing
Lesson 5: Link Building
Lesson 6: Broken Backlink Building
Lesson 7: KPIs of Off-page SEO
Lesson 8: Call to Action
Lesson 1: Core Concepts of Local SEO
Lesson 2: Google My Business (GMB)
Lesson 3: Google Maps
Lesson 4: Citations
Lesson 5: Local Link Building
Lesson 6: KPIs of Local SEO
Lesson 7: Call to Action
Lesson 1: Core Concepts of Google’s Algorithm
Lesson 2: Major Google Algorithms
Lesson 3: Preventing Future Algorithm Hits
Lesson 4: Algorithm Comeback
Lesson 5: The Wrap Up
Course Details
- Tuition: $495
- Level: Intermediate/Advanced
- Setting: Online/Virtual
- Course Length: 6 Hours
- Expected Completion Time: 3 - 7 Days
What's Included
- 6 Core Modules
- 42 Video Lessons
- 1 FINAL Exam
- Search Marketing Specialist Badge and Certificate (with passing score of final exam)
WHEN YOU’RE DONE YOU’LL...
With our Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…
- Core Concepts of Search Marketing—why understanding your prospects’ search intent informs the content within your customer value journey
- On Page SEO—how to update your content for optimal user experience and higher SERP ranking
- Technical SEO—making sure the backend of your website is readable and easy for search bots to crawl
- Off Page SEO—the actions you take outside of your own site to improve rankings, gain trust, and build brand and site authority
- Local SEO—optimizing your site to rank for relevant local keywords to better promote and sell to your community
- Google’s Algorithm—what to do if you get hit with a major unexpected Google update, and how to prepare and optimize accordingly
