The Most Comprehensive Digital Marketing Training in the Industry

Copywriting Mastery

To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and sells.

* You will be redirected to our secure payment provider

Course Overview

To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and sells.

In this class, you will cover direct response copywriting as well as:

  • 3 Fundamental Rules of Selling
  • Defining Your Prospect
  • The Big Idea, The Power of One
  • How to Find Your Voice
  • The Power of Passion

After completing the 55 question final exam, you will have a solid foundation in the following copywriting tactics:

  • Develop a firm foundation on copywriting including what it is, how it will move your customers through the Customer Value Journey, and how to use copy to connect with your prospects on a personal level
  • Acquire the ability to write like you talk—using passion, the power of stories, and your brand’s unique voice
  • Learn how persuasive, impactful copywriting is all about developing a core benefit for your prospects
  • See an entire promotion example as well as create your own, from start to finish, so you can put together copy for your future campaigns.

Course Outline

Learn the difference between branding and copywriting, and the important copy skills that drive sales. You’ll find out how to understand your prospect’s deepest desires and write copy that connects and leads to action.

Lesson 1: From the Instructor

Lesson 2: Copywriting and the Value Journey

Lesson 3: What is Copywriting

Lesson 4: 3 Fundamental Rules of Selling

Lesson 5: Defining the Prospect

Lesson 6: Connecting with the Prospect

Lesson 7: The Big Idea, The Power of One

Lesson 8: Research Overview

Lesson 9: Secret Simple Formula for a Successful Sales Letter

Lesson 10: Recap: Everything You Already Know!

Begin immersing yourself in a century of tested, proven Master’s secrets that still work like crazy today, offline and online. You’ll understand how to overcome the Theory of Resistance, write like you talk, and much more.

Lesson 1: The Theory of Resistance

Lesson 2: Write Like You Talk

Lesson 3: The Secret of Writing With Passion

Lesson 4: The Power of Stories

Lesson 5: Find Your Voice

Lesson 6: Writing Your Story

Learn how persuasive, impactful copywriting is all about benefits and explaining what’s in it for the prospect. You’ll see how The Principle of Future Benefit and a USP help you outshine the competition and amp up results.

Lesson 1: It’s All About The Benefits

Lesson 2: The Future Benefit

Lesson 3: Lead Magnet Checklist

Lesson 4: Deeper Benefits

Lesson 5: Your Unique Selling Proposition

Find out how to connect with your prospect emotionally so your product or service is seen as the ultimate, must-have solution. You’ll know how to captivate buyers through “power emotions,” The Golden Thread, and more.

Lesson 1: Connecting With Your Prospect

Lesson 2: Myth of “You”

Lesson 3: The Principle of Intimacy

Lesson 4: Power Emotions

Lesson 5: 4 Examples of Core Buying Emotions in Copy

Lesson 6: The Golden Thread

Lesson 7: The 4-Legged Stool

Walkthrough an entire promotion — from the attention-getting headline and lead to the irresistible P.S. — so you can put together copy elements that guide your prospects to an easy buying decision.

Lesson 1: Headlines

Lesson 2: Leads

Lesson 3: The Sales Argument

Lesson 4: The Close

Lesson 5: Guarantees

Lesson 6: The P.S.

Lesson 7: The Secret of Transupstantiation

Lesson 8: Putting it Together

Discover the inner secrets we’ve compiled from several of the most prolific and successful working copywriters responsible for several billion dollars in sales. You can apply these words of wisdom to your own winning copy.

Lesson 1: Copywriting Secrets 1-10

Lesson 2: Copywriting Secrets 11-20

Lesson 3: Copywriting Secrets 21-30

Lesson 4: Copywriting Secrets 21-30

Lesson 5: The End & Getting Certified

* You will be redirected to our secure payment provider
Copywriting Mastery

Course Details

What's Included

Copywriting Mastery

WHEN YOU’RE DONE YOU’LL...

Receive a solid, foundational understanding of today’s direct response copywriting tactics:

  • Discover how you can use the power of copywriting to move your customer easily and seamlessly through the Customer Value Journey.
  • Discover who exactly your prospect is by defining the prospect and learning how you can leverage that information to write copy to reach the prospect.
  • Learn how to leverage your copy to portray the benefits, future benefits, and deeper benefits to your prospect for more conversions.
  • Build out a sales promotion from scratch and all seven stages of your sales promotion as well as looking at a sales promotion from a B2B Sales Letter, B2B Sample, and a Modern Web Sales Promotion.
* You will be redirected to our secure payment provider

What Our Client's Say

Retain and Grow Your Current Staff and Make Your Company an Employer of Choice

Your employees want more than a paycheck. Today’s employees crave meaning, flexibility, mentorship, coaching, and growth opportunities! Offering them on-going training and certifications will allow them to grow, thrive, and give you a return on your investment.

The more independent and empowered your employees, the more productive and invested they are in their job and your company! 

Become an employer of choice and earn a reputation of providing cutting edge training and education to make your team the marketing sales leaders in your community.

Play Video

Your advertising and marketing sales team deserves an introduction to our industry that sets them up for success! Choose Navaquest Really Smart Marketing and give them an On-Boarding experience that is superior to all other “new jobs” they’ve encountered.

We believe new hires deserve an On-Boarding experience that ensures their 1st hour, 1st day, 1st week of working with you and your team will give them the understanding they need, and the ability for you to manage their expectations, in the exciting world of advertising and marketing sales and marketing strategy!

You also want to give them access to a 4-Week advertising and marketing sales Playbook, which will give them the tools they need to hit the ground running, generating new business for you, and achieving results for your clients and prospects!

Navaquest has additional training and digital certifications so your team can have a better understanding of the digital marketing space, stay cutting edge and on top of, the new tools and tactics available to our advertising and marketing clients. Get your unfair share of addressable advertising dollars in your market with a sales and marketing force that understands full-funnel marketing and how to achieve ROI for their clients!

"*" indicates required fields

Location*
This field is for validation purposes and should be left unchanged.